Weather Group LLC, parent company of The Weather Channel television network, has named proven senior marketing and media executive Fred Bucher as Senior Vice President and Chief Marketing Officer.
Bucher will lead the marketing, communications and research/insights areas for The Weather Channel, one of the top 5 most trusted brands in America, and free streaming service Local Now. These departments will work in tandem to support the network’s television programming - including its unparalleled live coverage of the most impactful severe weather events across the country - and The Weather Channel’s free streaming service Local Now.
“With the opportunities smart media companies have in a world of ever-changing viewer behavior, it’s even more important to ensure we are optimizing our marketing and audience development efforts to reflect our innovative approach to storytelling and the technical capabilities that we’ve been advancing for years,” said Tom O’Brien, President of Weather Group. “Fred has a great strategic marketing mind, and his creativity and passion will be a perfect complement to our team at The Weather Channel and Local Now and help us remain ahead of the curve.”
Bucher brings more than 25 years of experience in marketing leadership roles at some of the world’s leading brands. He was most recently Senior Vice President and Chief Marketing Officer of Spectrum Reach, the advertising sales division of Charter Communications. He also previously served as the Senior Vice President and Chief Marketing Officer for Time Warner Cable Media and Vice President of Marketing Solutions at ESPN, where his responsibilities included managing sponsor-driven marketing programs across ESPN’s on-air networks, ESPN.com, ESPN The Magazine and ESPN mobile properties. Bucher also worked at Omnicom’s Tracey Locke Partners and Ryan Partnership, which became Epsilon.
“I'm excited to be working with Tom and the rest of the incredibly talented team at The Weather Group,” said Bucher. “It's hard to find a more exciting and invigorating opportunity as a marketer than this one. The Weather Channel and Local Now are uniquely positioned to thrive in today’s quickly evolving media landscape, and I'm looking forward to jumping in to help grow both brands.”