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Press Release

April 16, 2014

Viewers Taken By Storm By Jam-Packed “Tornado Week” on The Weather Channel April 28 – May 4

Severe Weather Expert Mike Bettes Goes Back On the Road;

“AMHQ with Sam Champion” live from Moore, OK; Plus New Tornado-Themed Series, Specials and Marathons

ATLANTA – April 16, 2014 – The Weather Channel® crew wondered if they would survive. They were tracking a tornado in El Reno when it turned unexpectedly and headed for their vehicle in a life-and-death moment. Mike Bettes knows the power of tornadoes personally, and he wants viewers to know before they have to experience it.

Tornado Week 2014 will take viewers by storm when The Weather Channel launches its most popular programming event of the year from Monday, April 28, through Sunday, May 4, with a new series plus captivating live programming and a whirl of social media activity.

“Tornado Week helps us remind people about the importance of safety and preparedness at this crucial time of the year, as we show countless examples of Mother Nature’s sheer power and brute force,” said David Clark, president of The Weather Channel network.

Get in on the action of "Tornado Week" from the safety of your own sofa - highlights include:

  • Experience “Tornado Alley” – a new original series kicks off the week, premiering Monday, April 28 at 9:00 p.m. ET. Each year, more than 2,000 tornadoes occur worldwide, with an average of more than 1,000 tornadoes hitting the United States. Ripping homes from their foundation in a split second, obliterating towns in the blink of an eye, these twisters are as unpredictable as they are dangerous. The “Tornado Alley” anthology will explore deadly tornadoes from every angle, through the eyes of experts and survivors. Using cutting-edge CGI, the show will destroy cities, tell white-knuckle survival stories, and show in user-generated content just how devastating tornadoes can be. Produced by Karga Seven Pictures (“Futurescape,” “Alien Encounters”), the series features 7x 60-min. episodes.

  • Go back on the road with on-camera meteorologist and storm tracker Mike Bettes for the first time since his near-death experience during the El Reno tornado last May. He and his crew will search for twisters during The Weather Channel Tornado Track 2014, with reports throughout the week during the network’s live programming.

  • “AMHQ with Sam Champion” heads to Moore, OK, - the site of the devastating tornado that struck in May 2013 - on May 1-2 as part of its ‘Out There Road Tour’.

The Weather Channel Live Programming:

Tornadoes will rule live programming this week, with heart-stopping stories of survival, heartwarming tales of heroism, and the science behind these natural disasters.

  • “Tornado Track 2014” (ongoing through April/May) Storm tracker and on-camera meteorologist Mike Bettes returns to the heart of Tornado Alley for “Tornado Track 2014.” Bettes takes consumers into the heart of the Plains to capture tornadoes live on air, online, mobile and tablet. Now in his sixth year, Bettes and his crew received national attention during Tornado Hunt 2013 when they got caught in the crosshairs of the El Reno tornado.  

  • The Weather Channel Mobile Strike Team on location: The Weather Channel, the American Red Cross, the First Response Team of America, Save the Children,  the American Humane Association and The Weather Channel trained therapy dog “Butler” team up to report from various locations throughout the week.

  • The Weather Channel will visit Plaza Towers Elementary in Moore, OK, site of the deadly tornado strike in May 2013. We’ll visit faculty and check in on progress of the new school being built there to replace the one destroyed by the tornado.

The Weather Channel Primetime Programming:

Weekdays 8:00 p.m. ET – 3:30 a.m. ET; Saturday–Sunday 2:00 p.m. ET – 3:30 a.m. ET

Primetime programming will include tornado-themed series including:

  • “Tornado Alley” premieres Monday, April 28, at 9:00 p.m. ET (synopsis above).

  • “Tornado Road”: Teams of storm trackers take viewers into Mother Nature's fury, following a tornado on its path of destruction, all in the hopes of dissecting the power and force behind these amazing storms.

  • “Raging Nature”: A look at natural disasters around the world.

  • “Twist of Fate”: Seemingly random, split-second decisions are the difference between life and death in this race against the clock and Mother Nature.

  • “Building Invincible” explores what makes the Trump International Hotel & Tower Chicago so resistant to high winds in the Windy City.

  • “Storm Riders” follows two maverick meteorologists who – with no high-tech equipment or gadgets, just a cell phone connection and a map – search for the next big tornado.

  • “Storm Stories” features infamous severe storms and survivors of them sharing their experiences.

Specials airing throughout the week include:

  • “Dangerous Day Ahead” recounts the devastating experience of several storm-tracking crews as they followed the El Reno tornado last year.

  • “The Truth About Twisters” meets scientists and survivors to help separate fact from fiction. Knowing the truth just might save your life when you’re in a twister’s path.

  • “Tornado 360” investigates the tornado supercell that formed in late April 2011 above Little Rock, AR, and continued, as a series of EF5 twisters, to tear through Tuscaloosa and other Alabama towns.

  • “Top Ten Worst Tornadoes” looks at the deadliest and most damaging tornadoes in recent history.


weather.com’s Tornado Central section features radar and areas under threat of severe weather, tornadoes in the news, safety and preparedness tips, top ten lists and tornado photo galleries, and more.

weather.com’s special Tornado Week section will feature clips of Mike Bettes and the Tornado Track team reporting from the road, videos, a link to Weather Underground’s tornado tracker (below), a tornado photo gallery, live tweets following #tornadotrack, and additional tornado-related stories and content.

Weather Underground (wunderground.com)

Within the tornado layer on WunderMap (http://www.wunderground.com/wundermap), users can view most recent tornadoes, historically significant tornado info, tornado FAQs, and Tornado WunderPhotos.



Twitter: @weatherchannel, #TornadoWeek and #TornadoTrack

Instagram:  http://instagram.com/weatherchannel

About The Weather Company: Where the World Gets its Weather

Through The Weather Channel, weather.com, Weather Underground, Intellicast.com, and third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.


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